Improvement Operating System

Turn assessments into measurable improvement.

VEETALS helps technology leaders understand where their teams are today, identify what to improve next, and drive structured capability growth with expert-backed guidance.

No long-term commitment. Onboarding support included.
VEETALS dashboard composite showing maturity radar chart, organisation vitals, and progress metrics

Start with your codebase.
Expand into the improvement loop.

Run a short AI readiness check to find whether a code repository has the context, validation, pipeline speed, and guardrails needed for AI-assisted development to create real delivery value.

The result gives teams a practical focus area, then shows how VEETALS can turn improvement findings into tracked action across teams.

Try the AI ROI checkTakes a few minutes. No setup required.

AI ROI readiness signals

Find the bottleneck before scaling AI-generated code.

  • Context readiness
  • Validation maturity
  • Pipeline velocity
  • Security guardrails
  • Value reinvestment
Tailored Perspectives

One platform. Three lenses.

How VEETALS drives capability growth for everyone in your technology organisation.

Sovereign Teams, Aggregated Trends

You need visibility across dozens of teams without micromanaging them. VEETALS allows you to standardise the assessment framework across your organisation while decentralising the improvement actions to individual team leads.

  • Compare maturity baselines across different assessment models
  • Identify cross-team improvement themes needing immediate attention
  • Track data signal quality, participation rates, and freshness

Organisation Vitals: Culture Outcome

17 Engineering Teams Active

Strong Signal
Needs Attention (5)Improving (5)
Capacity, Scalability, & PerformanceNo Active Action
Code Quality & BaselinesNo Active Action
Collaboration & IntegrationNo Active Action
Signal Quality
Participation100%
Team Coverage17 / 17 Teams
Freshness: 1 day ago
The Reality Check

Why improvement initiatives fail after the assessment.

Leaders get reports, maturity scores, and survey results, but still struggle to decide what matters, where to focus, and how to keep teams moving.

The Backlog Graveyard

Disconnected Surveys & Audit PDFs

Consultants conduct audits, or send out standard questionnaires. They output static spreadsheet scoreboards or 60-page PDF reports that get filed away in folders.

Retrospective action items are posted on Confluence or dumped in Jira, where they sit behind customer feature backlogs and are quickly forgotten.

Folder: /Shared/Agile-Maturity-2025/Unread
Capability_Maturity_Report_v2.pdf14.2 MB
EM Action Plan (Confluence Page)Dead link
PROJ-948: Automate release testsIgnored for 6mo
The Active Loop

VEETALS: The Improvement Operating System

VEETALS bridges measurement and execution by turning report recommendations directly into assigned, commented, and tracked action items inside a single workflow.

Progress is reviewed via active check-ins and structured follow-up reassessments, creating a continuous improvement cycle that teams own and developers trust.

The Active Loop

12.5%MOM Growth
Active Tasks14
Closed Loops31
Improvement OS

A continuous feedback loop.

VEETALS helps your organisation build a consistent improvement rhythm that drives change.

01

Assess

Baseline your state.

02

Find Gaps

ID high-impact needs.

03

Choose Actions

Prioritise what matters.

04

Review

Track execution live.

05

Reassess

Measure the delta.

06

Repeat

Build the habit.

Why VEETALS

Built from real delivery experience.

We’ve spent decades leading high-growth engineering and product organisations. We built VEETALS because we were tired of "one-and-done" reports that failed to drive actual change.

PRACTITIONER-LED

Designed by former CTOs and VPs of Engineering who understand daily constraints.

EVIDENCE-BASED

Every assessment is mapped to industry benchmarks and proven success patterns.

RESEARCH-BACKED

Assessments are informed by rigorous research, incorporating DORA and OWASP.

Platform Access

Simple, scalable pricing.

Choose the plan that matches your organisation scale and needs. Start small and grow, or scale across the enterprise from day one.

Standard

Designed for teams ready to drive their own continuous improvement.

£90per user / year + VAT
Ideal for:
  • Self-serve implementation
  • Focused team rollout
  • Continuous reassessment
What is included:
  • Full access to VEETALS platform
  • Unlimited assessments
  • Standard support
  • Action tracking & reporting
  • Improvement recommendations

Enterprise

Designed for large organisations requiring tailored rollout and dedicated advisory.

Custom+ VAT (where applicable)
Ideal for:
  • Large engineering organisations
  • Enterprise transformations
  • Leadership teams
What is included:
  • Everything in Standard, plus:
  • Volume pricing discounts
  • Included expert advisory hours
  • Dedicated Customer Success Manager
  • Custom capability model design
  • Executive alignment workshops
Professional Services Add-ons

Accelerate your rollout with expert assistance.

Whether you are on the Standard or Enterprise plan, you can top-up your support at any time. We offer flexible blocks of professional services to help your leadership team and engineers succeed.

Organisational rollout planning
Coaching & retrospectives facilitation
Leadership alignment workshops
Custom capability model design
Adoption & change management plans
Aggregated industry benchmarking

Need a hand?

Talk to us about adding an enablement package to your plan.

Platform Access

Request Platform Access.

Get full platform access, hands-on onboarding support, capability roadmap recommendations, and a continuous reassessment loop. Scalable pricing to match your needs.

FAQ

Frequently asked questions

Everything you need to know about our pricing and platform philosophy.

Still have questions?

Can't find the answer you are looking for? Please contact our onboarding team or request access below.

Request Access
We offer a Standard plan starting at £90 per user per year for full platform access, as well as an Enterprise plan for large organisations needing tailored rollout and dedicated advisory. All prices are exclusive of VAT.
Yes. While many organisations drive maturity independently on the Standard plan, we offer flexible blocks of professional services. These can cover leadership workshops, custom capability model design, and improvement coaching.
Absolutely. Many organisations begin with a single department on the Standard plan to validate value, and then transition to an Enterprise rollout to scale continuous reassessment across all engineering functions.
The Enterprise plan includes a dedicated Customer Success Manager, expert advisory hours, executive alignment workshops, and custom capability model design tailored to your organisation's unique context.
Yes, absolutely. Your assessment data is entirely private to your organisation. We do not sell or share individual team findings. Aggregate metrics are anonymised to support platform benchmarking.

Ready to turn assessments into action?

Request platform access today and map a clear, actionable capability path for your organisation.

No annual lock-in. Onboarding support included.